Fetchback adds opt-out link to ads and loses fewer web surfers | Blog | Econsultancy

Fetchback adds opt-out link to ads and loses fewer web surfers | Blog | Econsultancy: "In the ongoing debate over behavioral targeting methods online, the subject of consumer preference is a thorny issue. Most consumers don't op-out of sharing their information with advertisers online. Is that because they don't know how, or because they don't care what happens with their info?"