讓資訊提昇生活-網路趨勢、個人數位助理: 8月 2009

《數位之牆》社交網絡的祕密（二）階級藩籬難以跨越: "台灣市場是小，但目前看來它的問題不在於小，而是在於原始跟空白，背後深層原因是初創公司對族群的形成及族群間壁壘沒有認識，只知道經營Heavy User卻忽略更廣大族群。如果你能做到連樓下貿易公司的總機小姐都使用你的Web 2.0 服務，才有資格說台灣市場太小。"

《數位之牆》社交網絡的祕密（一）社交網絡不是社群

《數位之牆》社交網絡的祕密（一）社交網絡不是社群: "社交網絡已經超過上述名詞而包含上述名詞：包含了部落格（或者個人日記）以及相簿這種屬於個人喃喃自語的服務（統稱個人空間？），又包含了好友清單（個人關係維護乃至於陌生交友）的社交互動。它的運作甚至於要在上述的各種服務間求取平衡，不可偏廢。"

Wangtam: Twitter 黄金比例：不对称的社交

Wangtam: Twitter 黄金比例：不对称的社交:

如何知道網友影響力，也許TWITTER是不錯方法

"黄金比例

如果你新加入 Twitter ，会发现其很容易上手：如果有人关注 (Follow) 你，你会收到一个通知，同时也可以将对方放到自己的关注名单中。毕竟，你希望收到一些 Twitter 消息 (Tweet)。通过几十次类似的操作，你可能开始更慎重地使用 Twitter ，会查看对方的个人资料以及最近所发的消息，但用户很快将放弃这种方式，最后必定开始使用神秘的'黄金比例'来确定对方是否值得关注，这个几乎每个用户知道、但却不一定能够认识到的法则就是关注者 (Followers) 与所关注 (Following) 数量之比。"

Facebook Wants To Own Idea Of Crowdsourced Translations

Facebook Wants To Own Idea Of Crowdsourced Translations:

FACEBOOK翻譯功能

"Facebook is the biggest social network in the world, so it may come as a surprise to some that up until early 2008, ..."

The Road to Hokusai’s Waterfall | About DOCOMO | NTT DOCOMO

The Road to Hokusai’s Waterfall | About DOCOMO | NTT DOCOMO:

DOCOMO對201X年發展的願景，看了覺得未來能使用新科技真幸福，也開始擔憂那群無法學習科技的人，如何找到生存空間

"Mobile phones have evolved to become indispensable tools that have changed the way we lead our lives, and they are certain to continue to evolve and play an even greater role in both business and everyday life.
This video depicts the near future of mobile communications as we at DOCOMO envisage it - a future in which people of all ages can enjoy richer, safer, and more convenient communications lifestyles than ever before."

Firefox将支持多点触摸 | Firefox

大螢幕多點觸控，十年後科技會不會發展的像DOCOMO影片所描繪一樣，不用這麼久，五年就可能了

TwitterMySite : Twitter Follow Me貼紙產生器-哈燒部落 I Want Hot News

TwitterMySite : Twitter Follow Me貼紙產生器-哈燒部落 I Want Hot News: "有在玩Twitter的人一定蠻喜歡在自己的網站上放上精美的Follow Me(跟隨)貼紙，如果你找不到美美的貼紙，那推薦各位去TwitterMySite，上面有很多精美的follow me貼紙，數一數目前大約有18款貼紙，我想應該也夠用了。"

微軟讓低價手機有「智慧」 | 國際萬象 | 全球觀察 | 聯合新聞網

24日在外國網站看到訊息,25日看到華爾街中文版翻譯此文,27日才看到經濟日報刊登....

Gmail推出「通訊錄」快選功能，快速選取收件人

Gmail推出「通訊錄」快選功能，快速選取收件人:

期待已久的功能

"一直以來，Gmail的「收件者」欄位都沒有像Outlook等郵件收發軟體那麼簡單好用，我們只能自己輸入收件人的名稱或Email帳號來選取寄信的對象，雖然也可透過群組與關鍵字的方式來快速選取收件者清單，但也不是那麼方便好用。"

用Google Reader備份和閱讀twitter的訊息！

華仔、朱麗倩拖手 - Google 新聞

google news讓你看看"所有"新聞媒體,怎麼看待劉德華這件事。google mews把價值判斷留給網友，我想這才是正確處理資訊方式。

Plurk Adds Real-Time Search. Doesn't Mention Twitter. - washingtonpost.com

Plurk Adds Real-Time Search. Doesn't Mention Twitter. - washingtonpost.com:

即時搜尋瀏覽器，帶你看看情人節大家怎麼計畫。

"Plurk goes into how it thinks this is the next phase of search beyond the traditional search engines, and how social search could revolutionize things."

Google Reader - Featured Reading Lists

Google Reader - Featured Reading Lists:

GOOGLE Reader帶你看政治家、評論家、經濟學家都在看什麼。培養廣泛觸角，吸收世界潮流。一同訂閱這些部落格至reasder，讓每天都進步成長。

Want to know what journalists, foodies, and tech bloggers read?

Explore and subscribe to their favorite sites in Google Reader, where keeping up with news and blogs is as easy as checking your email.

Google News Archives Search @ 賽拉維的秋天 :: 痞客邦 PIXNET ::

Google News Archives Search @ 賽拉維的秋天 :: 痞客邦 PIXNET :::

蒐集歷史情報的好工具

"Google新聞一向是我搜尋資料與相關新聞的好工具，
可惜的是，
他只能搜尋到最近一個月的新聞。
剛好，
最近發現了一個不算新的服務「Google News archives Search」，
顧名思義就是歸檔後新聞的搜尋"

I am here.: Google News 個人化首頁 - 打造專屬自己的新聞頁面！

I am here.: Google News 個人化首頁 - 打造專屬自己的新聞頁面！: "

平常你是到哪個網站來觀看今天的新聞？網路新聞已經很普遍了，如果你沒有特定支持的偏好，只是想要有一個統合的平台可以看看台灣、世界上發生的事情，也許【Google新聞】是一個不錯的選擇，因為Google自己並不是一個媒體(未來就不得而知:P)，並不會像XX報一樣去【生產】新聞的內容，它的作法是提供一個平台，匯整所有媒體的資訊，以良好的方式來呈現。其實之前我已經有個會定時觀看的網路新聞平台，就沒有很注意Google新聞的發展，不過最近再上去看看，倒是有些驚喜的發現，讓我們來看看！

登入到Google新聞的首頁，你會看到根據不同主題所區分的各個新聞區塊，你可以根據自己想要看的新聞類型快速的掃描：

Microsoft Brings Twitter And Facebook To The Emerging World With OneApp

Microsoft Brings Twitter And Facebook To The Emerging World With OneApp: "

http://www.rssmeme.com/story/12925127/microsoft-brings-twitter-and-facebook-to-the-emerging-world-with-oneapp
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screen-shot-2009-08-24-at-95941-am Here in the U.S. (and especially in San Francisco), it’s easy to forget that most of the world doesn’t have iPhones, BlackBerrys, Android phones, and the like. Much of the world doesn’t even have access to them, and if they did, they are often way too expensive to actually get one. Should those people be without mobile access to services like Twitter and Facebook? Microsoft doesn’t think so.

Today, it is launching OneApp, an app for people running Windows Mobile phones with slow processors and not a lot of memory. Basically, it’s a lightweight app that lets you run more intensive apps by grabbing just the basics of that app that you need. And OneApp also offloads some of the processes required to use the larger apps to Microsoft servers, which handle it over the cloud.

Microsoft is launching OneApp as a part of the mibli consumer mobile service, in partnership with Blue Label Telecoms in South Africa. It will be a free download (though data rates may apply). Initially, there will be a dozen larger apps that OneApp can optimize, including the aforementioned Twitter and Facebook. Others include Windows Live Messenger, and RSS reader, and some games.

screen-shot-2009-08-24-at-95444-am The plan is to make OneApp available in other parts of the world too, and to expand the apps that run on OneApp. Microsoft notes that developers will be able to write their apps to work with OneApp simply by using JavaScript and XML. There’s an SDK that will be available at the end of 2009.

Microsoft is hardly the only company making moves to bring some of the more advanced bells and whistles of the mobile web to the emerging world. The core idea behind the recently (and somewhat accidentally) unveiled Facebook Lite is to make Facebook available in places like India and Russia.

It makes sense for companies to take these extra steps to make apps available in places with less technology as it’s not only the right thing to do, but it represents the areas with the most growth potential. OneApp is a part of Microsoft’s Unlimited Potential initiative.

Crunch Network: CrunchBase the free database of technology companies, people, and investors

Fetchback adds opt-out link to ads and loses fewer web surfers | Blog | Econsultancy

Fetchback adds opt-out link to ads and loses fewer web surfers | Blog | Econsultancy: "In the ongoing debate over behavioral targeting methods online, the subject of consumer preference is a thorny issue. Most consumers don't op-out of sharing their information with advertisers online. Is that because they don't know how, or because they don't care what happens with their info?"

How to use Google Analytics to track telephone leads

How to use Google Analytics to track telephone leads: "

Wouldn't it be great if there was a way to track telephone call leads in Google Analytics? Guess what? There is and I'm going to share with you over a series of four posts how you can set this up for yourselves.

In this economic climate, what with the credit crunch ‘n’ all it is more important than ever to prove to your clients that the work that you doing is providing real return on investment. For e-commerce websites, this is fairly easy by using analytics tools such as Google Analytics to gather data. But what of other sites? What of sites where conversions are actually not sales but are leads generated?

Again, using Google Analytics as an example, we can set goals for contact forms etc. We can use event tracking for clicks on links etc. But what about the number of telephone call leads generated as a result of landing on your client's site?

We have devised a solution to the problem of tracking offline telephone leads in order to prove to your clients that they are generating phone calls off the back of your online marketing efforts. Being able to show client these stats allows them to make more informed judgements about where their budget is best spent. But for internet marketers, it also means that we can see whether high traffic paid key terms are worth the spend, or whether they should be ditched altogether.

This post is the first of four where I will walk you through how to set up a system like CallTrackID for yourself and your clients. I have broken it down into four sections to make it more easily digestible as follows:

Explaining the CallTrackID system

Setting up Google Analytics

Getting Phone Numbers onto your site

Pushing Call Data into Google Analytics

Explaining the CallTrackID System

With this call tracking system, it is necessary to ‘define’ what the routes to your site are that you wish to analyse. This means that in the first instance, you need to have an awareness of where you think call converting traffic maybe coming from.

Example

Let’s use an example of HolidaysToTheMoon.Com. This fictionary company predominantly want to sell holidays to the moon, except they don’t have an ecommerce site. They require that a searcher

Finds their site

Like what they see (engages with site)

And, pick up the phone to book with a human sales person (converts)

Their main online marketing channels are:

Google Adwords Paid Search

Google Organic Search

A paid advert on a site called starvacations.com

They want to know which of these channels generate the most potential sales (potential because closing the deal is down to the salesperson).

Each referring route (medium) is given a separate number. When a user lands on the site having come from one of the predefined routes, the assigned number is displayed to them and only this number.

Google Adwords Paid Search – 0845 111111

Google Organic Search – 0845 222222

A paid advert on a site called starvacations.com – 0845 333333

When they dial this number, the CallTrackID system recognises it as a predefined route, and fires a call to a webpage containing the Google Analytics tracking code which then registers a visit in Google Analytics.

Example

Charlie clicks on an ad from starvacations.com and lands on HolidaysToTheMoon.com. The contact telephone number displayed on the site is 0845 333333.

Charlie decides he wants to speak to Customer Services. Charlie dials 0845 333333. The call is transferred to the normal main dedicated sales phone number to answer as normal e.g. 01903 247788. Charlie speaks to the rep.

The call is registered in a CSV file in the telephone account of HolidaysToTheMoon.com. This data is then collected into an email, parsed through a system that converts it to XML which then fires a call to a dedicated page on your site that contains their Google Analytics™ Tracking Code.

The data is recorded in a call tracking profile in Google Analytics™ for HolidaysToTheMoon.com to create comparison reports between the referring routes. This allows them to determine which routes to site generate the most telephone calls.

HolidaysToTheMoon.com can now:

a) Prove ROI of online marketing efforts.

b) Re-allocate budgets according to results

c) Adjust target keywords to pursue most profitable terms.

The next three posts will explain how to:

Set up Google Analytics for Call tracking

Get Phone Numbers onto your site

Push Call Data into Google Analytics

Tributes.com: Social networking may fail, but obits are booming

Tributes.com: Social networking may fail, but obits are booming: "

With advertising revenue taking a nosedive, many online startups are shifting their business models. But it's not often that such changes are as tied up in the issue of mortality as with the creation of Tributes.com.

This weekend Boston.com profiled Jeff Taylor, the founder of job classifieds site Monster.com. Since leaving Monster, Taylor created a social networking site for boomers called. Eons Inc. But as the economic winds have shifted, Taylor has moved the focus of his company from lifestyles of the 50-something set to an online obituaries desitination called Tributes.com. As if baby boomers didn't already have enough trouble contemplating their imminent demise.

But obituaries have something that that social networking for the boomers does not have: a commission based fee structure.

According to Boston.com:

'Eons began with a big vision: create an online gathering place for
people on the far side of 50 that would evolve into a kind of
next-generation AARP. In addition to the website, there were plans for
a print magazine, a membership rewards program, and a TV show. But
while the company spent heavily on marketing (including television ads
where Taylor tried to popularize the slogan “Boom! Boom! Boom!’’),
“they never found that seed for organic traffic growth,’’ says a former
Eons executive. Today, the AARP website gets about 3 million visitors a
month, while Eons attracts just 250,000, according to the research
service Compete.com.
Maybe boomers and seniors weren’t looking for a destination built just
for them - or maybe they were gravitating to other social networks,
such as Facebook.'

Meanwhile, the company's obituaries section was taking off. Tributes.com both creates online memorials for recently departed celebrities and sells 'tributes' to grieving families through funeral homes. Their service is a welcome addition for the funeral industry. Funeral directors are often responsible for writing and compiling obits for the departed but don't get a cut of the fee from newspapers. They do receive a fee from Tributes.

In this climate, many ad supported sites are struggling. Monster.com may be more well known than Eons right now, but it is suffering terribly because of the economy. Monster.com's classified job ads saw a 31% decline this year according to global market intelligence firm IDC.

Obituaries, on the other hand, keep coming no matter what the Dow is doing. According to Boston.com:

Eons will generate more revenue than Tributes this year, but Taylor
projects Tributes will do better in 2010, adding optimistically that
“we do have new products coming out at Eons’’ that could change that.
Last month, Tributes took in $1.2 million in funding, on top of $4.2
million it had banked previously.

Tributes president Elaine Haney tells Boston.com that due to the current problems with the newspaper industry, obits are ''ripe
for someone to come in and do something different.' And she says that
as time goes by, more people who’ve grown up online will consider the
Web - and not newsprint - to be the natural place to look for
obituaries.'

So every cloud has a silver lining, as they say?

諾基亞捍衛龍頭得靠低階手機

諾基亞捍衛龍頭得靠低階手機: "諾基亞至今仍是全球手機和智慧型手機市場龍頭，但好日子可能所剩不多，一方面是強敵環伺，一方面是產品功..."

Nokia Booklet 3G小筆電問世 - 資訊硬體 - 3C產品 - udn數位資訊

Nokia Booklet 3G小筆電問世 - 資訊硬體 - 3C產品 - udn數位資訊:

果真如此，手機和netbook是替代品還是互補品，客官門看下去

"與一般市面小筆電較大的差異在於，Nokia Booklet 3G 螢幕尺寸雖然只有 10吋，但解析度高達 1366x768，更適合文書處理、瀏覽網頁、多媒體播放使用。而且還內建 3.5G, A-GPS。"

中時科技｜半導體｜網路購物篇台灣穩定成長大陸三級跳

中時科技｜半導體｜網路購物篇台灣穩定成長大陸三級跳:

網路購物大陸起飛了

網購市場商機無限，台灣近年來市場規模逐年增長，今年台灣網路購物市場規模將達到新台幣3100多億元，比去年大幅成長了3成；大陸市場規模正處於新興的快速擴張期，市場交易量呈跳躍式成長，2008年總交易額達到1200萬人民幣，比2007年增長高達128.5%。

　大陸淘寶網一枝獨秀

NET-MBA課後報告：網站可以簡單到只剩一個email或一個字嗎？

NET-MBA課後報告：網站可以簡單到只剩一個email或一個字嗎？: "最近會試著再把NET-MBA的課後報告寫回來，以敦促自己保持活力。新一屆的上課再次爆滿，塞到沒有一個空位。我也會繼續努力在每一堂課加入新的主題、新的投影片。今天想寫的題目是，上周第五屆的課程提到的幾個「極簡網站」案例。網站要多簡單，可以簡單到多簡單的程度？簡單不一定表示好用，但有些網站因為「簡單」，本身就讓網友想試試，這就有趣了──
其中案例之一就是──「Posterous」。
以前曾兩次寫過Posterous，一次是「第三代網址」，一次是「停筆的博客」，早就看好它，但最近它更猛的傳出更驚人的捷報！目前Posterous的一個月不重覆拜訪已達130萬人，這數字已經過Quantcast放貼紙證實，而且從Google Trends亦可看到Posterous的流量不斷的成長，幾乎每兩個月流量就翻一倍，一直到七月都還在跳躍成長中！最近你我都發現身邊有些朋友開始使用Posterous，美國也有一些好文章是採用Posterous那個很容易辨識的版型。
這個部落格平台的關鍵，就是你可以把自己的文章直接用「email」寫好、附上照片，寄給post@posterous.com，就可以貼一篇新的文章到Posterous。很多人就覺得這真是做到「何地都可以寫信」的境界，寫網誌文章還有一種「毫無壓力」的感覺，好像在和一個朋友寫信一般。就靠這招「簡單」，Posterous真的簡簡單單的就攪動了已經停滯很久的部落格平台版圖！
重要的是，現在，這個做法開始有人學了！這個周末TechCrunch得到來自創業家口中的第一手消息，有一個叫「Rate It All」的評分網站，準備開始嘗試類似Posterous的「透過email操作」的新做法。這個網站完全學了Posterous這種email操作的精髓──
首先，你完全不必申請會員，只要寄一封信給reviews@rateitall.com，馬上就可以開始玩！連它的網站都不必進去，就可以開始玩！怎麼玩？只要按照它的格式，將你要評的物體、餐廳、任何東西的名字寫在email的標題，信中的第一行則寫「4 stars」，你就可以將這個物體評為四顆星！Email的後面還可以加上一段自己想說的話。
RateItAll這麼一「學」，很可能吸引到新的一批使用者。因為依Posterous的邏輯，就算現在評餐廳、評文章、評食品、評美女…甚至是評教授、評醫生的網站已經滿坑滿谷滿山滿海，但還是有些人「沒在用這樣網站」、「沒有評分習慣」。有些習慣評餐館的，或許偶爾看到一間衣服店她也想評一下，但在她所熟悉的那個平台上就只能評餐館，怎麼辦？這種「輕度者」就會來「RateItAll.com」，隨便寄一個東西出來，不經意的，而她的名字也會被記錄下來，因為她寄出的email帳號已經幫這個網站「認識」她了，不必多填資料了。
除了Posterous和RateItAll之外，還有一些網站，則是強調「簡化頁面」，簡化到只剩……一頁，而且那一頁可能只有一個數字。一個字。
你說，會不會太誇張了點？

這些超簡單、極簡風的網站，去年曾經大批的出來。在這堂課裡，我介紹了「膏爾定律」，以及目前四個網站介面簡化趨勢，包括最簡化的「會員申請」法則，還有除了Posterous以外的「第三代網址」，以及「隨機配對」招式、「零掌控的小遊戲」方法。另外，我也介紹了好幾種真正的「終極極簡網站」，包括那個很出名的「Twitter現在是不是當機？」(istwitterdown.com)，還有很會吊胃口的「三字天書」(telescopictext.com)…等等，還有好幾個其他的案例，都已經新增在我們NET-MBA第四堂課流量提升成功案例中。
但，我覺得更有趣的，是一種讓網友「只來一次」的「覺悟」。這種網站就是……只要讓你來一次，來一次就夠了。這邊有兩個新增的案例：
第一個，是去年九月推出的網站「Click That Button」(clickthatbutton.com)，來到這個網站，確實就只有一個大大的按鈕要去按，這按鈕很漂亮，實在叫人很難不去按，按了以後或許我們就會聚精會神的注意有什麼東西。但按下去以後，上面的數字「加一」，再按一次，它再加一。而且還告訴你你按了幾次。你說，這個要幹嘛？有趣的是，他們也在去年總統大選期間弄了一個歐巴馬的版本，要幹嘛？沒有要幹嘛。但那個數字很驚人，表示有很多人去點。就夠了。而且如果它要策畫一些事情也真的要「按下去」才表示我真的來過、支持過…等等。網站設計成這樣應該能將「第一次來訪者」增加到最頂端。還有人拍了這部15分鐘影片擴大解釋。
第二個是這周末看到的：「目前有多少人在太空中？」(howmanypeopleareinspacerightnow.com)。這又是另一種風情。大家為了想知道到底現在太空中有多少人類而過來，看到數字「六」，接下來會做什麼？重點來了，這種網站真正有趣的是那個連結，也就是那個默默藏在旁邊的那個「ISS」的國際太空站的連結。現在雖然只是連到維基百科，但我被吸引到這裡，對此題目很有興趣，那個是我必點的按鈕。許多網站做出來是要增加某網站的流量，這種網站可以成為大家喜歡介紹的地方，最後成為為另一個網站「帶路的」前導網站！
有興趣報名下一屆NET-MBA網路成功課程嗎？請到報名網頁，參考下一次開班的時間：
「周四晚上班」：下次開課從9月24日（四）晚上6:40~9:40，連續五個星期。
「周六下午班」：下次開課從11月7日（六）下午1:30~4:30，連續五個星期。
五堂課共: $6000元，附贈飲料。優惠方案：未來只要帶來一位朋友付費上課便少3000元，若帶來第二位朋友付費上課則再少3000元，等同於兩人同行，第二人「半價」；三人同行，一人「免費」，此特價僅限三人同行，若四人以上則必須全部回復以原價報名。欲報名請寄信至：contact.mr6@gmail.com
大家加油！一起努力！"

《數位之牆》談中國電子商務（八）傳統企業的電子商務慘劇

《數位之牆》談中國電子商務（八）傳統企業的電子商務慘劇:

企業該不該建立電子商務

"傳統企業的老闆們，對於是否要在網上銷售企業的商品，請先思考："


	1.電子商務市場困難處與機會點 2.商學與資訊人才就業機會點

2009年8月27日 星期四

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2009年8月27日星期四